PUFF’s Guide to written and oral communication

An important role for the working pharmacist is to communicate with the public, colleagues, health care professionals and others in such a way that conveys the information and is comprehensible. This requires good subject knowledge, the ability to express and convey knowledge in Swedish and English and being able to adapt the report to the recipient’s level of knowledge. Written and oral presentations of laboratory work, PM and other elements of the programme’s courses will give you practice in communication. This document helps you improve your written and oral presentation skills during the programme in a step-by-step manner. In the document you will find information and advice on arrangement of text and reference management, oral presentations, student reviewer and reports after course laboratory sessions.

A scholarly investigation is not complete until the results are made public. This can be done in the form of an article in a scholarly journal, but also as scholarly and popular theses/reports, lectures and posters. Investigations within an area also need to be summarised and discussed in a broader perspective so that the knowledge will be of use.

All presentations are made to convey a message. This involves presenting information from the recipient’s perspective: How can you arouse and maintain the interest of the recipient, and how can you describe the results in an understandable way? This means the presentation will look different for different target audiences; it is important to keep in mind the intended target audience when preparing your presentation.

Your presentation must be your own. You describe your results and discuss them in your own words. When you summarise what others have done – for example, in the introduction and discussion – use your own words, stating the source of your information. Copying text without indicating the source is regarded as plagiarism. Even if you indicate the source, you may not copy more than a single sentence (in that case, within quotation marks) but should express the other information in your own words.

You can read a detailed description here of how to use sources and what is considered cheating and plagiarism.

Further reading (In Swedish unless noted)

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